Unit 1 - Discussion Board 2 

Assignment Objectives

Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Primary Task Response: Within the Discussion Board area, write 800–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Summarize your new venture, and explain how you will use the Internet to grow it. Specifically, address the following:

• What will your Web presence look like?
• How do you see social media influencing your venture?
• How will ideas relating to Web 2.0 impact your venture?
• How will your target audience access your venture through mobile devices?

Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

• What did you learn from your classmate's posting?
• What additional questions do you have after reading the posting?
• What clarification do you need regarding the posting?
• What differences or similarities do you see between your posting and other classmates' postings?

For assistance with your assignment, please use your text, Web resources, and all course materials.