unit 2 marketing

Unit 2 Discussion

Discussion Topic

chapter 2 reading in attachement

Respond to your Discussion topic after you have completed your Reading and Learning Activity.

Strategic Planning for Competitive Advantage

Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory?

Do Apple’s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.