Unit 3 Marketing and Advertising Reading Assignment:Jelassi, A. Enders; Strategies for EBusiness:Creating Value Through Electronic and Mobile...

Sometimes it helps to look at different industries for ideas when it comes to new ventures, such as Internet marketing.Research the internet for 3-4 companies in any industry other than foodstuffs. These companies should sell the same product or offer the same service. Create a 7 - 10 slide presentation with notes summarizing your findings and what you would and would not consider fr your pastry business. You should be able to recognize and identify various e-business marketing strategies and evaluate the effectiveness of each item.