UNIT 4

Use a scholarly article on marketing offers. Your article should focus on the role of a well-crafted offer in engaging customers. Begin your critique with an introduction that identifies the article you have selected and summarizes its basic findings. Present your point of view by raising specific issues or aspects of the argument made by the authors. Conclude your critique by summarizing your point of view and re-emphasizing your opinion. Your final critique should be in APA format and be a minimum of two pages in length (not including the title page and reference page).