unit5 2-3 pages

Note:

I need complete 2-3 pages paper on the following assignment. HALF PAGE LENGTH IS NOT ACCEPTED. Must address the all steps properly.  Must include 3 credible references  cited in APA.  Must provide 100% original work.

DO NOT PROVIDE THE PREVIOUSLY USED WORK.

DO NOT WRITE QUESTIONS IN ANSWER!

 Assignment:

This week you will continue your comprehensive marketing plan researching the SAME Company that you researched in previous units. (My company name is The Toro Company).  In this unit work, you will provide a comprehensive complete 2-3 pages discussion of the place or distribution strategies of your organization.

• 1.       Place: This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should include the entire path that the products travel from the “manufacturer” to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel). Another element to include is a description of a physical facility. This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort.
• 2.       Competitive Advantage: Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale. 

In your paper:

·         ·         Must include proper introduction and conclusion.

·         ·         Must have length complete 2-3 pages paper.

·         ·         Must include 3 credible references cited in APA.