unit6 2-3 pages

 Note:

I need complete 2-3 pages paper on the following assignment. HALF PAGE LENGTH IS NOT ACCEPTED. Must address the all steps properly.  Must include 3 credible references  cited in APA.  Must provide 100% original work.

DO NOT PROVIDE THE PREVIOUSLY USED WORK.

DO NOT WRITE QUESTIONS IN ANSWER!

Assignment:

This week you will continue your comprehensive marketing plan researching the SAME Company that you researched in previous units. (My company name is The Toro Company).  In this unit work, you will provide a comprehensive complete 2-3 pages discussion of the promotion strategies of your organization.

·         Promotion: This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail. 

·         Competitive Advantage: Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale. 

In your paper:

• Must include proper introduction and conclusion.
• Must have length complete 2-3 pages paper.
• Must include 3 credible references cited in APA.