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QUESTION
Use Aaker Figures 4.1 and 4.3 as your framework Do market/submarket analysis of the fast food industry. Be sure to include analysis of submarkets and...
Figures 4.3
Using Figure 4.3 Porter's Five-Factor Model
Strategic Analysis
Threat of potential entrants
Threat of substitute productsÂ
Bargaining power of suppliers
Bargaining power of Customers
Competition among existing firms
Figure 4.1
Sub-market
Size and growth
Profitability
Cost structure
Distribution System
Market trend
Key success factors
Thanks
