Use this template (you can find it on files) to create an outline for a classification-based essay for Social Media Plataforms Note: For this discussion assignment you only need to create 1 body para

Use this template (you can find it on files) to create an outline for a classification-based essay for Social Media Plataforms 

Note: For this discussion assignment you only need to create 1 body paragraph as an example (you are not required to fully outline the essay).

EXAMPLE

• Hook: Production masterminds create television commercials to show consumers the variety of options available to them and to convince those same people that the products and services they see can improve their lives. Most Americans passively view commercials as an accepted part of television and might believe they are immune to the effects of these tricky advertisements.
• Background Information: However, these advertisements may influence a television viewer later when that viewer is in, say, the grocery store without him or her realizing it. What mop is the viewer going to purchase without having done a lot of independent research? Perhaps, it will be one like Swiffer that has gotten a lot of air time and has an appealing message
• Thesis: Viewers can mitigate the impact of cunning advertising by actively engaging the messages and understanding the way commercials utilize the modes of persuasion - ethos, pathos, and logos - to push certain products.

Example Paragraph (you just need one example for your outline):  

•  
  • Topic Sentence: According to the Excelsior College Online Writing Lab (OWL), the modes of persuasion are “ways of convincing your audience of something or at least getting your audience to listen to what you have to say,” and these modes can be used for many purposes, good or bad (or somewhere in between). All three modes appear in television commercials.
    • Supporting Detail:  The first category of commercial contains ethos, an appeal to credibility of the author, speaker, or another party who has information on the topic (Excelsior College).
    • Supporting Detail: Celebrity endorsements are one type of advertisement that frequently appeal to ethos by highlighting a person the public recognizes and, perhaps, likes. For example, L'Oreal showcases different actresses in their segments on hair products. In a recent clip, Lea Michele of Glee fame gives the viewer five reasons to "change shampoo" (876 fashion).
    • Supporting Detail: Lea Michele is a wealthy woman with access to all the best beauty products; she has great hair—long, silky, and full—and her character on Glee is pretty cool. A consumer might think all of these things and decide Lea Michele knows a thing or two about shampoo.
  • Concluding/Transitional Sentence(s): Consumers are bombarded with different products every day, so one recommendation from a person who appears to be an authority may be just enough to sway their decisions. The danger in ethos appeals on television, as in other mediums, is exploitation. A company might conjure up the façade of objective authority by monetary means or by obscuring the fine print that reads “theatrical rendition.”

Conclusion:

• Reinforcement of Thesis: Whether or not viewers pay much attention to television commercials, the messages have an impact, subliminal or overt, on choices about products and service. Companies set out to persuade with these short clips, and they use the classic modes of persuasion—ethos, pathos, and logos—to get their audience’s attention.
• New Insight or Perspective: The modes of persuasion can take on different forms, as pathos does in cruelty commercials and sensation ads, but each is designed to convince the viewer of a certain position, whether honestly or dishonestly.