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Using the online library resources, locate a minimum of four different scholarly sources on developing and marketing products for a globalized marketplace and:Assess the impact of globalization on m
Using the online library resources, locate a minimum of four different scholarly sources on developing and marketing products for a globalized marketplace and:
- Assess the impact of globalization on marketing activities.
- Analyze the elements that can influence international promotional strategies and the choice of portfolio offerings.
- Examine the factors that can impact international distribution strategies.
- Give examples to illustrate your answers