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QUESTION
Using the target price of $5.99, determine the price point the company should use for the wholesaler. Does this price point allow the company to
Using the target price of $5.99, determine the price point the company should use for the wholesaler. Does this price point allow the company to maintain its desired 45 percent mark-up? If you know that the consumer price elasticity for this product group is 0.80, what would be your concerns when establishing the price?
