Using the Waters Bottling Company in Module 1 , continue to build the Marketing Plan Sections for the product you have selected/ invented/ created....

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Section 2 – Market Research & Targeting (Module 2)

• Market Research
• Research Methods & Data Mining
• Market Research Process
• Consumer Behavior
• B2C vs. B2B
• Consumer Decision Making Process
• Factors Affecting B2C and B2B consumer behavior
• Market Segmentation
• Market Segmentation Concepts
• Segmentation Process
• Segmentation Strategies
• Target Marketing