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Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt. Essay rubric 2019 (1) Criteria Ratings
Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.
Essay rubric 2019 (1)
Criteria Ratings Pts
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This criterion is linked to a Learning Outcome Main Idea: _4552
Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
view longer description Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
Range
threshold: pts
10.0 to >7.0 pts
Excellent
Demonstrates exceptional insight with two or more supporting references.
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7.0 to >4.0 pts
Good
Demonstrates higher than average insight with one supporting references.
_7927
4.0 to >1.0 pts
Poor
Demonstrates average insight with one supporting reference.
_7599
1.0 to >0 pts
Unacceptable
Demonstrates lack of insight into the topic of discussion and does not include supporting references.
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pts
/ 10.0 pts
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This criterion is linked to a Learning OutcomeSupporting Position and Rationale _9241
Position is stated, and rationale is provided.
view longer descriptionPosition is stated, and rationale is provided.
Range
threshold: pts
10.0 to >7.0 pts
Excellent
Clearly states position and provides excellent rationale.
_454
7.0 to >4.0 pts
Good
Much of the position and rationale are states position and provides.
_6174
4.0 to >1.0 pts
Poor
States position but does not provide strong supportive rationale.
_5740
1.0 to >0 pts
Unacceptable
Does not clearly state position or provide supportive rationale.
_2135
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pts
/ 10.0 pts
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This criterion is linked to a Learning OutcomeOrganization _3963
The essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.
view longer descriptionThe essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.
Range
threshold: pts
10.0 to >7.0 pts
Excellent
Paper is well-organized and are very easy to follow. All the elements are demonstrated.
_5124
7.0 to >4.0 pts
Good
Two of the elements are demonstrated, OR much of the flow of information is organized and easy to follow.
_6634
4.0 to >1.0 pts
Poor
One element is demonstrated, OR the flow of information is disorganized and difficult to follow.
_8446
1.0 to >0 pts
Unacceptable
None of the three elements are demonstrated. The essay is disorganized and very difficult to follow.
_3411
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pts
/ 10.0 pts
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This criterion is linked to a Learning OutcomeNetiquette and Timely Submission _4890
Utilize proper netiquette including language, spelling, and grammar; and submit on or before due time.
view longer descriptionUtilize proper netiquette including language, spelling, and grammar; and submit on or before due time.
Range
threshold: pts
10.0 to >7.0 pts
Excellent
Excellent demonstration of netiquette with accurate spelling and grammar. References are correctly cited. Submission is on or before due time.
_1245
7.0 to >4.0 pts
Good
Higher than average demonstration of netiquette with several spelling or grammar errors. References are mainly correctly cited. Submission is on or before due time.
_2576
4.0 to >1.0 pts
Poor
Average demonstration of netiquette with quite some spelling and/or grammar errors; and/or References are not correctly cited; and/or submission is delayed (within 3 days).
_7717
1.0 to >0 pts
Unacceptable
Poor demonstration of netiquette with numerous spelling and/or grammar errors; and/or reference are not correctly cited; and/or submission is seriously delayed (more than 3 days).
_222
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pts
/ 10.0 pts
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This criterion is linked to a Learning OutcomeDescription of criterion
Range
threshold: 5 pts
5to >0 pts
Full Marks
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0to >0 pts
No Marks
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pts
/ 5 pts
