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View the videos “Supply Chain Design at Crayola,” “Continental Tire: New Manufacturing Plan Decision,” and “Starwood: Supply Chain Strategy” (available through the MyOMLab link on the left
View the videos “Supply Chain Design at Crayola,” “Continental Tire: New Manufacturing Plan Decision,” and “Starwood: Supply Chain Strategy” (available through the MyOMLab link on the left-side navigation). Then, using the content of these videos and examples from your professional experience, address the following:
- How do supply chain design, logistics (degree of ownership, facility location, mode of transportation, capacity, and cross-docking), and integration meet the competitive priorities of these companies? How can these elements be measured and properly implemented into a viable supply chain?
- Share thoughts on sustainability opportunities for these featured companies. How can supplier selection and working relationships promote sustainability efforts that benefit the triple bottom line (the 3Ps—profits, people, planet)?
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