Watch the McDonald's video in the previous Module, quot;Some Basic Marketing Concepts.quot; 1. What specific DEMOGRAPHIC, PSYCHOGRAPHIC or

Watch the McDonald's video in the previous Module, "Some Basic Marketing Concepts." 

1. What specific DEMOGRAPHIC, PSYCHOGRAPHIC or BEHAVIORAL traits are presented in the video? Provide at least one example of each. 

2. Choose a specific segment and identify how it might help you to better market or sell a McDonald's product of your choosing to that segment

https://www.youtube.com/watch?v=tKOITmV0NfU