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Watch the video How Motorola Mobility Responded to the Voice of the Customer about how Motorola used VOC to turn around its product development. Why do you think VOC gave Motorola a competitive advant
Watch the video How Motorola Mobility Responded to the Voice of the Customer about how Motorola used VOC to turn around its product development. Why do you think VOC gave Motorola a competitive advantage, and how can VOC be used in product development? How can VOC be used in your case study by applying a customer focus for product/service development?
Link:How Motorola Mobility Responded to the Voice of the Customer
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