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Watch this brief video and read the article about the now-defunct business Movie Pass. https://youtu.be/i8wm_vIPi3Y https://www.marketwatch.com/story/moviepass-is-shutting-down-heres-how-the-remain
Watch this brief video and read the article about the now-defunct business Movie Pass.
https://youtu.be/i8wm_vIPi3Y
https://www.marketwatch.com/story/moviepass-is-shutting-down-heres-how-the-remaining-movie-ticket-subscription-plans-compare-2019-09-16
Using your newly acquired insights on strategy:
Describe why the Movie Pass strategy failed .
Comment on whether you believe this type of service has a future? Why/Why not?
250 words
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