We live in an ever-increasing globalized society.Reflect on the challenge of global branding.what are the benefits to globalizing a brand?

We live in an ever-increasing globalized society.Reflect on the challenge of global branding.what are the benefits to globalizing a brand? What are the unique challenges to this type of branding and in your opinion,which areas of the world pose the bigger challenges and why?

Offer your thoughts in a two page write up.