We talked a great deal about needs, values, and goals in class.

We talked a great deal about needs, values, and goals in class. In reference to marketingwesaid, "If marketers can determine the "why" or the psychological reasoning behind what people feel, then marketers can either market their products to ameliorate negative psychological influences, or accentuate positive psychological influencing agents."  We extended this conversation by presented the "Why? How? What?" model.  

                        i.        Explain the "Why? How? What?" model