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Week 1 Assignment Concept of Branding
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC. The paper
- Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA 6th edition style .
- Must include a separate references page that is formatted according to APA style.