Week 1 Public Relation

Now that you had a chance to consider what public relations (PR) is, and you have done some activities to better explain PR and its roles, it is time to consolidate this information and formulate a foundational understanding of PR. To do this, see what you can find out about PR.

In this assignment, use your readings, lectures, the Capella library, and the Internet to answer the following:

• What is public relations? 
  • What is the reason for public relations?
  • Explain the concept of public relations.
• Describe the role of public relations in an organization. Why is it necessary?
• What does PR involve and include? Explain the activities and actions of public relations professionals. 
• Provide examples of public relations roles. For example:
  • Is the purpose of PR to deliver news releases? 
  • Is it the purpose of the PR professional to be a spokesperson for a company?

While written content is the most important aspect of your paper; organization, readability, grammar, and spelling are also important. The content of the paper will determine the length, but a general rule for this assignment is to write roughly two pages. Follow APA format and add headers as appropriate. 

Refer to the Defining Public Relations Scoring Guide to ensure you have met all of the requirements of the assignment.