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QUESTION
week 3 marketing
- Review the following two automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle, values, attitudes, wants and needs, gender, age, number of kids, education, income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.
- Next, come up with a brief marketing pitch (two to three sentences) to persuade the target customer that the vehicle is right for him/her.
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"When you've been through hell, you tend to appreciate heaven" "The Chrysler 200" "Imported from Detroit"
"A real man doesn't honk the horn. He scares the car in front.
