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Week 4 Quantitative Analysis
Quantitative Analysis
Marketing Research
Answer the following questions:
- What benefit would be gained by utilizing linear programming (LP) for marketing research?
- Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.
Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.
Insert some graphs or flowcharts or a real example to support and illustrate your points better.