Week 6: Activation Plan

·         Written Assignment 6: Activation Plan, FINAL submission

Written Assignment 6: Activation Plan requires students to use the skills gained in Module/Week 6 to create an activation plan for a sport or entertainment organization. Please select a professional sports team, college athletic department, or other sport related organization to serve as the basis for your plan. Specifically, in approximately 500 words, please select a sponsor and describe a list of ten activities to activate a product for the sponsor you selected. 

• • Submit written assignment #6: Activation Plan (50 points)

• • • The opening paragraph should introduce the topic and share the established research on which the concepts of the assignment are based.
      • Define what an activation plan is
      • Why it is important
      • What do the experts recommend the content to be
      • Use chapter nine for the steps of an activation plan.
      • How will you execute the plan?
      • Why is leveraging important?
      • Which types of leveraging might you use?
      • How will you fulfill the agreement?
    • The following paragraphs should then outline the specific sport organization for which the assignment is being written with supporting research where precedence has been set for why these ideas are successful and should be implemented.
    • The closing paragraph should summarize the concepts and connect back to the opening paragraph.
    • Support ideas with academic research. A minimum of three academic sources should be used outside of the text information.
    • Review the rubric for the assignment.
    • Please select a sponsor and describe a list of ten activities to activate a product for the sponsor you selected.
    • Write in APA format for citations and references.
    • Please make sure to write in paragraph format, not just to list in a numbered manner.