Weekly Discussion: Neil Patel, a digital marketing pundit, has excellent articles in his blog. His approach to our topic is the one you heard me saying, Most people use the terms multi and omni-chann

Weekly Discussion: 

Neil Patel, a digital marketing pundit, has excellent articles in his blog. His approach to our topic is the one you heard me saying, Most people use the terms multi and omni-channel indistinctively. The entry below has an interesting twist in the topic. Patel uses the term conundrum to explain the complexities of these systems and how many companies report mixed results in implementation.

He goes on recommending four actions, listed in the link below

https://neilpatel.com/blog/multichannel-marketing/ 

1, Select one of them and discuss how this action selected would help reducing the implementation or operation issues. Clearly identify the issue before your comment. 

2. Are multichannel solution products expensive? Can small companies afford them? 

Note: I am expecting a critically thought discussion