Answered You can hire a professional tutor to get the answer.
QUESTION
What are psychographic and why would marketers want to perform a psychographic analysis?
- What are psychographic and why would marketers want to perform a psychographic analysis? AIOs are an important part of psychographic segmentation. What are AIOs and how can marketers assess these in consumers? Assume you are marketing a chain of new restaurants targeting young professional college graduates. Using AIO segmentation as a basis, suggest two suitable advertising techniques to reach this target. Justify your selections.
