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QUESTION

What are the benefits of conducting a SWOT analysis when starting a business?

  • What are the benefits of conducting a SWOT analysis when starting a business?
  • Of the four pieces of a SWOT analysis, which part do you feel is the most critical for entrepreneurs to understand the most for eventual success?
  • Discuss how a SWOT analysis can help the entrepreneur match opportunities in the external environment with organizational capabilities.
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