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What are the boundaries of legitimate, ethical racial or ethnic marketing, if any?
What are the boundaries of legitimate, ethical racial or ethnic marketing, if any? How are the boundaries established and why they are necessary (or that no boundaries are possible or that no boundaries are necessary).: Can a race or ethnicity be generally understood such that it is a benefit to marketers? How, if at all, does this affect the identity of the culture or race or ethnicity of the people being "lumped in"? Many researchers doing racial or ethnic market researchers are "members" of the race or ethnicity that they are studying; how, if at all, does that make a difference with respect to the ethics of this kind of segmentation and marketing?
