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QUESTION
What are the challenges facing PSMS and CEO Hall at the time of the case?
- What are the challenges facing PSMS and CEO Hall at the time of the case?
- Hall has concluded that PSMS needs to create a entirely new product instead of continuing to tweak and augment the existing product line. What is the rationale for this decision? What are the risks associated with pursuing this path?
- What market segment should the new product be designed to address? Outline the advantages and risks of your proposed strategy?
- What organizational changes has Hall made to prepare PSMS for the NextGen product development effort? Do you think that these were the right changes? What, if anything, would you have done differently? Do you think PSMS is likely to be successful in this effort? Why or why not?
