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QUESTION
What are the three principal benefits of market segmentation with regards to the development of marketing strategy?
What are the three principal benefits of market segmentation with regards to the development of marketing strategy? Give examples to support your answer. Word limits: more than 200, less than 300
Benefits of Market SegmentationMarket Segmentation is defined as the process of splitting customers, or potentialcustomers, in a market into different groups, or segments, within which the...