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QUESTION

What are UPS's business customers looking for when committing to work with UPS?

What are UPS's business customers looking for when committing to work with UPS? But more than just a superior product, they want a trusted partner that delivers on its promises. Business customers must be able to rely on UPS as a strategic partner they can count on to help the company solve its problems and win new customers of its own. As this case demonstrates, UPS providing logistics can mean it even gets into the laptop repair business.

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