What could a sponsorship manager do to maximize renewal rates of sponsorships? What is sponsorship leverage (provide an example) and how is it related to renewal? Discussion Board Requirements: Your r

What could a sponsorship manager do to maximize renewal rates of sponsorships? What is sponsorship leverage (provide an example) and how is it related to renewal?

Discussion Board Requirements:

Your requirements for all discussions are a post which is an original response to the discussion question and second post which is a response to a fellow student's post.

Your posts should be thorough, should include sources of information to back up your comments and should be free of errors (proofread please).

In responding to a fellow student, please add value through research and data not simply a "I agree" or "I think" statement.