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QUESTION

What is a CRM System?

You will be developing an RFP to purchase a Customer Relationship Management system for the company. The company is a $75 million law firm with 150 employees.

In order to develop an RFP, individuals need to have a clear understanding of what is being purchased. This assignment will help you understand the characteristics of a CRM system and aid you in developing the RFP.

Items to consider:

Functions

Manufacturers

Comparative Features

Delivery Platforms

Pricing/Costs

Submission Format: This report should be a minimum 1,200 words, double spaced with a minimum 4 references.  

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