What is the problem(s) discussed in the case?

What is the problem(s) discussed in the case? (Do NOT paraphrase the case, but based on your perspective/academic lens define what is happening and identify the problem(s))

How did both organizational culture and expected norms influence Nutrorim's current state? (Consider Don Rifkin's run-in "fresh out of business school", Minnesota Nice, Nora Stern's perspective, and Nutrorim's history.)

Where should Don Rifkin take the company in the future and going forward how should Nutrorim make decisions? (Remember our course topics/learnings, stay consistent, and link in with your answer to question #2.)