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QUESTION
What is the role of Percent Contribution Margin (%CM) in adopting a particular pricing strategy? What are the benefits associated with the determination of the actual unit cost of a product or service
What is the role of Percent Contribution Margin (%CM) in adopting a particular pricing strategy? What are the benefits associated with the determination of the actual unit cost of a product or service, and what are the costs inherent in the %CM formula? Explain your answer.
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