What were the goals of California's conservatives in the 1960s and 1970s, and why did California voters elect them into office, e.g., Ronald Reagan?

What were the goals of California's conservatives in the 1960s and 1970s, and why did

California voters elect them into office, e.g., Ronald Reagan? What were some of the

most important ideas for political conservatives in California? Were conservatives

successful in achieving their goals?