WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). The Marketing Plan should incl

WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

1. Management Summary
2. Economic Projections
3. The Market – Qualitative
4. The Market – Quantitative
5. Trend Analysis
6. Competition
7. Problems and Opportunities
8. Objectives and Goals
9. Action Programs