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QUESTION
When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market. Discuss which kinds of interna
When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market. Discuss which kinds of international strategies are most appropriate for companies in the following domestic industries:
- Producing movies
- Software
- Management consulting
- Breakfast cereals
- School of business
