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When grading the case briefs, the following issues will be taken into account (where applicable): • Format and presentation: This would cover the following areas: o Clarity in writi ng - clear, direct
When grading the case briefs, the following issues will be taken into account (where applicable):
•
Format and presentation: This would cover the following areas:
o
Clarity in writi
ng
-
clear, direct, writing style
o
Grammatical and spelling errors
o
Adhering to the prescribed format and page limit (
1
page
append
ices
)
o
Creativity in presenting results
-
creativity in writing, layout, graphs, etc.
•
Logical
reasoning
and
analysi
s:
This
would
cover
the
following
areas:
o
Presenting logical and relevant arguments
o
Consistency
-
be consistent throughout the report
o
Show an understanding and application of marketing and marketing research concepts
discussed in the class
o
Thoroughness
-
cover all the important aspects of the project
o
Conciseness
-
be to the point
o
Sufficient information collected (if applicable)
•
Recommendations/ conclusions: This would cover the following areas:
o
Relevance of recommendations/ conclusions to th
e problem
o
Recommendations supported by information given in the project
o
Recommendations consistent with the analysis
o
Practical implications of the recommendations
-
can be implemented and has relevance
in the real world
