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QUESTION

When grading the case briefs, the following issues will be taken into account (where applicable): • Format and presentation: This would cover the following areas: o Clarity in writi ng - clear, direct

When grading the case briefs, the following issues will be taken into account (where applicable):

Format and presentation: This would cover the following areas:

o

Clarity in writi

ng

-

clear, direct, writing style

o

Grammatical and spelling errors

o

Adhering to the prescribed format and page limit (

1

page

append

ices

)

o

Creativity in presenting results

-

creativity in writing, layout, graphs, etc.

Logical

reasoning

and

analysi

s:

This

would

cover

the

following

areas:

o

Presenting logical and relevant arguments

o

Consistency

-

be consistent throughout the report

o

Show an understanding and application of marketing and marketing research concepts

discussed in the class

o

Thoroughness

-

cover all the important aspects of the project

o

Conciseness

-

be to the point

o

Sufficient information collected (if applicable)

Recommendations/ conclusions: This would cover the following areas:

o

Relevance of recommendations/ conclusions to th

e problem

o

Recommendations supported by information given in the project

o

Recommendations consistent with the analysis

o

Practical implications of the recommendations

-

can be implemented and has relevance

in the real world

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