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QUESTION
When we look at a general approach to the market, such as the low-cost strategy, does a large company like Amazon or Wal-Mart have an advantage in
When we look at a general approach to the market, such as the low-cost strategy, does a large company like Amazon or Wal-Mart have an advantage in trying to reduce the amount of overhead that has to go into the markup on each individual product? Is it harder for smaller companies to operate on thin profit margins?
