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QUESTION

Which of the following are not true about clustering?

Which of the following are not true about clustering?

         A) The complete method of linkage clustering uses information on all pairs, not just the minimum        

                or maximum distances

         B) Agglomerative clustering is a clustering procedure where all objects start out as one giant  

               cluster. Clusters are formed by dividing this cluster into smaller and smaller clusters.

         C) Hierarchical clustering is a clustering procedure characterized by the development of a tree-like

               structure called a dendrogram.

         D) A and C only

         E) B and C only

         F) A and B only

         G) All of the above

         H) None of the above

Discriminant analysis can be used to answer which of the following questions:

        A)    In terms of demographics, how do customers who exhibit store loyalty differ from those who do

                not?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

        B)  How much of a variation in sales can be explained by advertising expenditures, prices, and level

               of distribution?

        C)  What are the distinguishing characteristics of consumers who respond to direct mail   

               solicitations?

        D)  B and C

        E)  A and C

        F)  A and B

        G)           All of the above (A, B and C)

       H)            None of the above

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