Which of the following is a step in one-to-one marketing that can be adapted for CRM marketing?

Which of the following is a step in one-to-one marketing that can be adapted for CRM marketing?

Identify the lifetime value of lost customers.

Define and measure the retention rate of customers.

Offer the lowest price for a particular product.

Distinguish the causes of customer attrition.

Customize products, services, and messages to each customer.