Which of the following is true of marketing the facility management organization?

Which of the following is true of marketing the facility management organization?

1)  Marketing the FM organization is not  a political task except in a dysfunctional culture.

2)  FM organizational marketing plans are necessarily complex and costly

3)  A primary value proposition is that the FM organization is a critical sustainer of core business effectiveness such as production capacity.

4)  Focusing on delivering services as effectively as possible sufficiently shows the value of the FM organization