Which of the following statements BEST describes segmenting, in contrast to combining?

Which of the following statements BEST describes segmenting, in contrast to combining?Answers:Segmenting tends to focus more on customer similarities than on differences.Segmenting tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.Segmenting usually means settling for a smaller sales potential.Segmenting relies more on promotional appeals and minor product differences to create general customer appeal among several submarkets.