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QUESTION
Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter? What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a
Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter? What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?
