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QUESTION

Why might a marketer want to engage in marketing cost analysis?

Why might a marketer want to engage in marketing cost analysis?

A. to evaluate the firm's strengths and weaknesses

B. to help outline how the company will achieve its objectives

C. to allocate the firm's marketing resources better in the future

D. to determine how much to company will charge customers

E. to reflect the market's reaction to the marketing mix

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