Within the cracker barrel old country store® site there is a big fishbowl inviting visitors to leave a business card and announcing that once a month there will be a drawing for free memorabilia for

Within the cracker barrel old country store® site there is a big fishbowl inviting visitors to leave a business card and announcing that once a month there will be a drawing for free memorabilia for both brands. those whose cards are drawn will receive their prize items by mail. what are cracker barrel and coca cola® doing with this fishbowl activity?