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Within the Discussion Board area, 500 length of words that respond to the following questions with your thoughts, ideas, and comments.
Within the Discussion Board area, 500 length of words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Library Research Assignment
The Internet represents a vast resource for identifying information about product and service categories. Select a product or service category of interest to you, and list 3-5 sources from the Library or Web that that provide valuable data and evaluation of the category's viability in terms of past, present, and future growth. Complete the following:
- How would you summarize the growth potential of the category?
- Select a brand in your category of interest, and list what you feel are its strengths, weaknesses, opportunities, and threats. What is the role of a SWOT analysis for new products?
- How is an idea-generation group session run? What are some guidelines for fostering an environment that will result in many new ideas in a category?
