Within the external environment, social factors are perhaps the most difficult for marketers to anticipate. Several major social trends are currently...

Within the external environment, social factors are perhaps the most difficult for marketers to anticipate. Several major social trends are currently shaping marketing strategies. First, people of all ages have a broader range of interests, defying traditional consumer profiles. Second, changing gender roles are bringing more women into the workforce and increasing the number of men who shop. Third, a greater number of dual-career families has created demand for time-saving goods and services. Which social factors do you think will have the greatest impact on the marketing environment in the next decade and why?