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Write 1 page essay on the topic SAM 342 UNIT 7.The book also contains a chapter on the internal marketing of sports, and any recreational activity.This chapter outlines the importance of internal mark
Write 1 page essay on the topic SAM 342 UNIT 7.
The book also contains a chapter on the internal marketing of sports, and any recreational activity.
This chapter outlines the importance of internal marketing as a concept of human resource strategy in sports administration. The book has a summary of the main points addressed, and the learning objectives of each and every chapter. It outlines the key terms used, and provides an end of chapter activities.
This book by Packianathan Chelludurai gives an understanding to students of sports management on the important concepts that surround the administration and management of sports, and recreational activities. By providing this understanding, this book prepares students who wish to pursue a career in sports
