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Write 10 page essay on the topic Management of International Business: Coca Cola in Malaysia.Malaysia is one of the prominent emerging countries in South East Asia. Malaysian holds the third place in
Write 10 page essay on the topic Management of International Business: Coca Cola in Malaysia.
Malaysia is one of the prominent emerging countries in South East Asia. Malaysian holds the third place in South East Asia and twenty-ninth place in the global economy as per the recent statistics. Malaysia is an Islamic state even though Malaysian Muslims are more civilized and educated compared to Muslims in other parts of the world. Coke needs no introduction in the international market. They are the biggest soft drink manufacturers in the world. Even though Coke was keener in protecting the environment and demonstrating their corporate social responsibility, some of their tactics were criticized heavily by the neutral observers. Injudicious underwater exploitation is the major criticism labeled against Coke from many countries. . Moreover, health concerns about the soft drinks are also growing everywhere and the increasing popularity of bottled water is another major threat to the ambitions of Coke. International business is growing across the world because of the globalization, liberalization and privatization policies implemented by different countries. Traditional business concepts were redefined or restructured in order to accommodate the new revolutionary business concepts and to exploit the current opportunities as much as possible. Organizational culture, climate, behavior and theories have changed a lot as a result of internationalization of business. Outsourcing and offshoring like new business concepts entered the business world because of the growing cross-cultural business activities. . .
